Simple Girl ® is for women who need a safe space to decompress and to simply – exist.
Simple Girl is more than a name—it’s a community. We recognize that behind every multifaceted, ambitious woman is someone whose evolving inner needs deserve care and attention. Too often, society overlooks the fact that even the strongest women need supportive spaces to simply be. Simple Girl exists to nurture that sense of belonging, offering a place where women can connect, share, and celebrate the complexities of our lives together.
‘The Simple Girl’ Brand Story
India Whitlock established Simple Girl in 2020 to give space and a platform for nuanced, richly layered women like herself. As a woman who knows what it’s like to be judged or written off as “basic” or “low-maintenance,” India knew there was an opportunity to create a community of support, empowerment, and well-being - so she built one. As an accomplished business owner of over 10 years, India has always used her entrepreneurial spirit as a way to give back to her community. Simple Girl exists to give back to the authentic and dynamic women of today.
“Go where the love is.”
-L. Simone