A woman practicing yoga on a mat inside a thatched hut with open curtains, looking out to a lush jungle scene with trees and green foliage.

Simple Girl ® is for women who need a safe space to decompress and to simply – exist.

 Simple Girl is more than a name—it’s a community. We recognize that behind every multifaceted, ambitious woman is someone whose evolving inner needs deserve care and attention. Too often, society overlooks the fact that even the strongest women need supportive spaces to simply be. Simple Girl exists to nurture that sense of belonging, offering a place where women can connect, share, and celebrate the complexities of our lives together.

A woman with medium-length, wavy hair sitting on a bed in a well-lit room, wearing a light blue dress with puffy sleeves and red lipstick, looking off to the side.

‘The Simple Girl’ Brand Story

India founded Simple Girl in 2020 as a space and platform for nuanced, richly layered women like herself. As a woman who knows what it feels like to be judged for her ambition, misunderstood, brilliant yet underestimated, or overlooked, India saw an opportunity to create a space where women could finally be seen, heard, and celebrated.

With over two decades as an accomplished business owner, India has always used her entrepreneurial spirit to uplift and give back. Simple Girl exists to celebrate and pour into the authentic, dynamic women of today—women rewriting what it means to be “simple

“Go where the love is.”

-L. Simone

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